Wines of Germany and the European Union Present The Fourth Annual Riesling WeekRiesling is Celebrated Coast-to-Coast as Summer's Perfect White Wine June 19, 2008 (New York, New York) Just in time for summer, during the week of June 16th - 22nd, 2008, Wines of Germany and the European Union present the fourth annual Riesling Week.During the week, restaurants and retailers in New York, Chicago, San Francisco and Las Vegas will offer special by-the-glass selections and other food-pairingpromotions, making it even easier to enjoy Rieslings from Germany, Alsace and Austria, the perfect complements to a warm-weather meal. European Riesling, known for its incredible versatility and unrivaled quality, is consistently named as the first choice for white wines by sommeliers nationwide. The varietal's food-friendly, crisp nature makes it the ideal wine to pair with all of your favorite summer dishes. "European Riesling is great with food because of its unique diversity and complex flavors and spices," said Aldo Sohm, Chef Sommelier of renowned New York restaurant, Le Bernardin, who was also recently named the "Best Sommelier in the World 2008" by the World Sommelier Association. "You'll have no difficulty finding a Riesling style to match whatever dish you might choose." Over 70 top restaurants in New York, San Francisco, Las Vegas and Chicago have signed on to promote European Riesling during this national celebration. Riesling Week promotions will vary around the country, including special food and wine pairings, tasting menus, flights and by-theglass selections. The promotion will also include in-store tastings in select wine retail stores in the above-mentioned cities. "We are excited to introduce the fourth year of the very successful Riesling Week promotion," said Monika Reule, Deutsches Weininstitut (DWI) Director. "Thispromotion gives restaurantgoers unparalleled access to world-class Rieslings from Germany, as well as Austria and Alsace. It enables both wine novices andaficionados alike the luscious chance to enjoy a variety of European Rieslings at their favorite restaurants and retailers coast to coast." The Riesling Week promotion is part of a three-year "Destination Riesling" campaign, underwritten by Wines of Germany and the European Union, to marketEuropean Rieslings in the U.S. The campaign seeks to increase interest and awareness for European Riesling among consumers and the trade. View a listing of restaurants and retailers participating in Riesling Week. About Wines of Germany Wines of Germany, formerly known as the German Wine Information Bureau, is the exclusive U.S. office of the Deutsches Weininstitut. Wines of Germany is focused on creating greater awareness to further enhance the image and increase sales of wine in the U.S. through educational and promotional activities. It is the primary information source on wines deriving from the 13 German wine growing regions for members of the wine trade, the media, and U.S. consumers. The promotional and educational efforts of Wines of Germany focus primarily on Riesling, the most famous German grape variety. |
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